What is Affiliate Marketing?
- Affiliate marketing is a style of marketing wherein a business compensates an affiliate every time a consumer is directed toward that business through the affiliate website and/or its own marketing plans.
The Key Players : For the most part, similar to a board game, there are three key players in the game known as affiliate marketing.
- The Seller – The seller is the company offering their products or services.
- The Promoter – The promoter is someone who is willing to advertise or further promote the Seller’s products or services.
- The Purchaser – The last piece of the puzzle, but of equal importance, is the individual who views the advertisement, maybe clicking on it or on a link associated with it, or giving his or her personal information by filling out a form for a follow through. This can then redirect them to the seller’s site whereby he or she gets to complete a transaction.
Basically, affiliate marketing is when you – as a promoter – advertise a company’s product or service in exchange for revenue, otherwise known as a commission.