“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.”
– Ron Dawson, daredreamermag.com
The internet is littered with blogs written by all types of people; the stay-at-home mom looking to share her daily experiences, the film student blogging his way through his documentary-making assignments, the business CEO seeking a way to connect with his clients. Blogging is a trend that is seemingly here to stay, and that can benefit your business in many ways when executed correctly.
Reason # 1: A Blog Helps You Connect With Your Audience
A well-written, interesting blog can be a simple, easy platform with which you can connect with your clients and (or) potential customers and share information with the public. Studies show that businesses who maintain blogs typically experience a bump in sales and bring in new customers who otherwise would not have heard about the company!
A blog gives your business a voice! Through blog posts, you can talk freely with your customers about new products, services you offer, trends in your industry and other information pertinent to the community, readers and customer base that you serve. Additionally, a well-written blog allows you the opportunity to be viewed as an expert your field, generates traffic to your business website, and provides you with an opportunity to build a sense of connection and community with your customers.
Reason # 2: A Blog Helps You Quickly Communicate Relevant Information To Customers And Clients
When it comes to efficient, easy ways to share information with your customers, a blog is, hands down, the best way to maintain an active conversation with existing and potential clients alike! Your business’ blog is by far your most powerful way to share your voice and online presence with readers – making you a source of written content and information they trust and depend upon for needs related to your specific industry.
The key to producing great content for your readers is to provide well-planned, thorough posts covering a wide variety of content types. Consider options such as how-to articles, industry-specific news reports, stories of customers’ specific experiences with your product or services, and opinion pieces that encourage commentary from your customers. In chapter three, we will delve further into types of blog content, and tips for producing stellar blog posts that are sure to grab the attention of your readers and customers!
Reason #3 : A Blog Helps You Reach A New Audience Base
In addition to reaching out to their current customer base, businesses typically find that readers from across the world are viewing their content, and are in turn visiting their website and even ordering their products! The bottom line is, producing quality blog posts that are specific to your industry and appropriately dense in keyword-targeted content is a fast, consistent way to bring new readers to your blog, and to turn those readers into repeat customers.
One of the most important things to remember about running a successful business blog is that a dynamic, effective blogger is always changing the way they work. Readers change, companies change, industries change, customers change – being willing to accommodate those changes and produce relevant content is key to remaining successful in your blogging endeavors! As your blog grows and changes, you will learn more and more through hands-on experience.
Listen to the voice of your readers and customers and give the people what they want! Through blog comments, emails from readers, and analytic reports, you will learn a great deal about what is working for your business blog and what is not. Hear the feedback that you are given and, most importantly, accept both praise and criticism. Producing written content on a regular basis is a difficult but rewarding task and should be handled as such.
Do you need some help setting up your website/blog? ….Jump into my facebook group. (I am teaching 7 Simple Steps To Your Amazing Website)